As America’s most diverse national recreation area, Lake Mead offers the opportunity for people to hike, boat, camp and fish, among many other fun activities. Throughout my time roving, I’ve witnessed people enjoying their adventure on the beaches, kayaking on the lake, and cooking by the picnic areas.
On holiday weekends like Memorial Day and Independence Day, many people come out to the lake to enjoy time with their family. I almost felt like I was getting second-hand fun from seeing the children laughing and playing in the water. For many, coming out to Lake Mead is a family tradition where everyone can unplug from technology and simply enjoy each other’s company – surrounded by loved ones and the beauty of nature.
Lake Mead’s Public Affairs Office sets up a Media Day annually to inform the public and help the park staff prepare for the many visitors during Memorial Day weekend. It works best to arrange a time before the weekend hits when rangers are busy helping park visitors. The purpose of Media Day is to provide an opportunity for media outlets to get footage and content about Lake Mead ahead of the busy weekend and summer.
This year during their visit, journalists were able to ride with park rangers and staff from the Nevada Department of Wildlife on a boat to get a first-hand view of what it’s like to be out on the lake. They caught photos and videos of other people on boats and families having picnics by the shore. One of the main messages and talking point that rangers emphasized was water safety. It is important for the Las Vegas communities and audiences to have a reminder (or many) about wearing their life jackets in order to help save lives.
Here are some of the news placements from Media Day:
- Lake Mead emphasizes boat safety ahead of Memorial Day weekend (CBS, Las Vegas NOW, Channel 8)
- Officers gear up for busy Memorial Day weekend on Lake Mead (ABC, Action News, Channel 13)
- Lake Mead authorities discuss boating safety (FOX 5, KVVU-TV)
One of the journalists also wrote a story about the new park plane. The plane will serve to help the park preserve and protect human life and the resources entrusted to its management. The plane has already helped in law enforcement patrol, search and rescue, wildland fire detection, and resource monitoring. To learn more, check out the article on the Las Vegas Review Journal: New park service float plane offers help from above at Lake Mead.
From a media relations perspective, creating an event with a specific location and time bracket to host media outlets is a smart strategy. Otherwise, media outlets might want an interview or good footage once park staff is preoccupied with over 200,000 visitors that go to the park during summer holiday weekends. This way, both the park and the media can have time together dedicated to sharing the most accurate and relevant information to the public.
There’s so much to learn about, explore and do at Lake Mead National Recreation Area. It’s great that the local news media get a unique opportunity to share a piece of it!
Comment below with any media relations tips you’d like to share.